Championing Women's Football in Atlanta
About Tri-Legacy
Sports Group
Tri-Legacy Sports Group is a women-led executive organization appointed as the operating partners of the Atlanta Truth, a professional women's football franchise in the Women's National Football Conference (WNFC). Founded by Dr. Pamela Larde, Dr. Sonayia Shepherd Akinlade, and Dionne L. Mack, TLSG brings together decades of leadership experience across education, healthcare, nonprofit, and corporate sectors. Learn more about the founders here.
Our Vision:
To make Atlanta the strongest and most impactful WNFC market in the league.
As operating partners, and in collaboration with the Atlanta Truth leadership team, we hold full responsibility for the franchise's strategic direction, football operations, business development, and community engagement. This means working with the general manager, head coach, staff, and players to build a durable infrastructure that reflects the future of women's professional football, grounded in operational excellence, equity, and sustainable growth.
Additionally, we partner with sponsors, community organizations, and stakeholders who recognize that women's professional football is entering a defining era. With growing media attention, rising fan engagement, and increasing investment across women's athletics, the opportunity to build something lasting has never been clearer. Tri-Legacy Sports Group is positioned to lead that growth in Atlanta by creating a franchise that sets the standard for what professional women's football can become. This partnership with the WNFC is our commitment to the long-term success and growth of the Atlanta Truth.
About Atlanta Truth Football
The Atlanta Truth is a Women's National Football Conference (WNFC) franchise competing at the highest level of professional women's football. As the team's operating partners, Tri-Legacy Sports Group holds full responsibility for shaping the franchise's future from football operations and player experience to business development and community impact.
We are building an organization where athletic excellence and operational integrity reinforce each other. That means investing in the systems, relationships, and culture that allow athletes to compete at their best while creating meaningful opportunities for fans, sponsors, and the broader Atlanta community to be part of something significant. The Atlanta Truth is prime a platform for demonstrating what women's professional football can be when it's resourced, led, and supported with intention.
