Official Press Release: Tri-Legacy Sports Group Appointed as Operating Partners of the Atlanta Truth

Women-led executive organization to lead franchise operations, strategic growth, and community engagement for WNFC team.

Left to right: Dr. Sonayia Shepherd Akinlade, Dr. Pamela Larde, Dionne Mack

FOR IMMEDIATE RELEASE

ATLANTA — Tri-Legacy Sports Group (TLSG) has been appointed as the operating partners of the Atlanta Truth, a professional women's football franchise in the Women's National Football Conference (WNFC). The appointment, announced by WNFC leadership, positions the women-led executive organization to oversee all aspects of the franchise's strategic direction, football operations, business development, and community engagement.

Tri-Legacy Sports Group was founded by Dr. Pamela Larde, Dr. Sonayia "Sony" Shepherd Akinlade, and Dionne L. Mack—three accomplished leaders who collectively bring decades of executive experience across education, healthcare, nonprofit, and corporate sectors.

"This appointment represents an important step forward for the Atlanta market and reinforces our broader commitment to partnering with groups who are prepared to build with intention, accountability, and ambition," said Odessa Jenkins, Founder and Chairwoman of the Women's National Football Conference. "Their singular goal is clear: to make Atlanta the strongest and most impactful WNFC market in the league."

As operating partners, TLSG holds full responsibility for building durable infrastructure that reflects the future of women's professional football grounded in operational excellence, equity, and sustainable growth.

"Women's professional football is entering a defining era, and we intend to lead that growth in Atlanta," said Dr. Pamela Larde, Chief Executive Officer of Tri-Legacy Sports Group. "We are building a franchise that sets the standard for what professional women's football can become and demonstrating what women's athletics achieve when resourced and led with intention."

"Operational excellence and athletic excellence go hand in hand," said Dr. Sonayia Shepherd Akinlade, Chief Operating Officer of Tri-Legacy Sports Group. "Our commitment is to create the infrastructure, culture, and systems that allow these athletes to compete at their highest level while building something sustainable for the long term."

"The Atlanta Truth is a platform for community, opportunity, and impact," said Dionne L. Mack, Chief Strategy Officer of Tri-Legacy Sports Group. "We are here to deepen the connection between this franchise and the greater Atlanta community and to create meaningful pathways for fans, partners, and sponsors to be part of this moment in women's sports."

Upcoming Season and Partnership Opportunities

Tri-Legacy Sports Group made its public debut with the Atlanta Truth at the team's Media Signing Day on January 3, 2026. The Atlanta Truth will open its 2026 season on Saturday, March 28, with a home game against the Washington Prodigy.

Organizations and sponsors interested in partnering with the Atlanta Truth are encouraged to contact Tri-Legacy Sports Group to explore collaboration opportunities as the franchise builds toward a landmark season.

Media Contact:

Kraig Randall tri-legacysports@atltruth.com 347-249-9756

About Tri-Legacy Sports Group

Tri-Legacy Sports Group (TLSG) is a women-led executive organization appointed as the operating partners of the Atlanta Truth. Founded by Dr. Pamela Larde, Dr. Sonayia Shepherd Akinlade, and Dionne L. Mack, TLSG brings together decades of leadership experience across education, healthcare, nonprofit, and corporate sectors. As operating partners, TLSG holds full responsibility for the franchise's strategic direction, football operations, business development, and community engagement. Tri-Legacy Sports Group is committed to the long-term success and growth of the Atlanta Truth and to building a franchise that sets the standard for what professional women's football can become.

About the Atlanta Truth

The Atlanta Truth is a Women's National Football Conference (WNFC) franchise competing at the highest level of professional women's football. Under the leadership of Tri-Legacy Sports Group, the organization is building a franchise where athletic excellence and operational integrity reinforce each other—investing in the systems, relationships, and culture that allow athletes to compete at their best while creating meaningful opportunities for fans, sponsors, and the greater Atlanta community.

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